I believe every user has a name,
every person has a struggle, and
every struggle has a path to a solution.
Hola// Howdy// Hi
I’m a UX writer with a strong sense of design thinking and an interest in social good.
I love diving into this new yet strangely familiar world of UX. I focus on writing because it’s the best way for me to draw attention to facts, expose falsehoods, and tell truths. Words either make or break an experience, with each note having a significant weight.
My obsession with the creative process began with a poem, flourished in a song, and came to full fruition as a UX writer. My background laid the foundation for understanding that there’s a story behind everything we come across and that those stories affect how we navigate our experiences.
After completing my BA in English, with an emphasis in creative writing, I spent more than eight years in business management, which taught me how to strategize and prioritize specific goals in a complex workplace. I’ve learned that the design mindset makes its way into every industry. I love working in environments that see people as more than just “users.”
Would you like to see my work?
UX experience
UX Writer
Foot Locker, Inc. - Remote
Contract | current
Highlights:
Enhancing language for global post-purchase team
Assisting in creating company-wide content style guide
Writing new content for all mobile features
Created and currently updating new store team employee app for easier workflow
UX Writer
Allstate - Remote
Contract | three months
Highlights:
Established voice and tone for new life insurance product
Wrote and edited copy for life insurance services
Wrote microcopy for life insurance application form
UX Writer
Esurance - SF, CA.
Contract | three months
Highlights:
Rewrote copy for entire Claims FAQ page
Sketched and designed layouts for Claims FAQ page
Assisted in creating content guidelines for emails
UX Writer
Safe Routes to School San Francisco - SF, CA.
Client project | 3-week sprint
Highlights:
Redesigned "organization contact page, establishing clear language to reduce user's confusion by providing suggested questions, as well as a confirmation message after contact message was sent.
Created a subscription landing page before user was sent to separate subscription site
Regrouped navigation for modes of transportation and added events page
Wrote brief description of organization to have above the fold, effectively reducing user confusion
Lead research strategy and data synthesis of ten usability tests with current users
Presented project results to an audience of over 30 people.
UX Writer
Alliance of Voters - SF, CA.
Concept Project | 2-week sprint
Highlights:
Produced heuristic evaluation of a voter advocacy non-profit organization
Conducted surveys and interviews with over 30 participants with intent to design ways in which customers can be self-proactive in protecting their personal information
Directed project plan and delegated necessary tasks for research methods, content strategy, and visual design
• Redesigned new organization logo
• Designed pitch deck and executed project presentation in front of 25-member audience
Studio Manager / Content Creator
Etta + Billie, LLC - SF, CA.
Full-time | 4 years
Highlights:
Wrote original blog content on a weekly basis
Implemented copywriting skills for product descriptions
Maintained and curated relationships with over 100+ vendors
Filmed and edited original videos for company’s social media
